A/B & Multivariate Testing

Statistical Significance Decoded

Cut through the jargon and see what “statistically significant” really means. Test your grasp of alpha, error rates, and why context still matters.

Which term represents the probability of rejecting a true null hypothesis?

Effect size

Type I error (alpha)

Power (1‑β)

Type II error (beta)

Alpha is set before the test and captures the false‑positive risk. Keeping it low limits the chance you'll declare significance by accident.

A result with p = 0.049 under an alpha of 0.05 is best described as ______.

clinically significant

statistically significant but marginal

practically guaranteed

not significant

It just sneaks under the threshold so it's statistically significant, yet real‑world importance could still be negligible.

Lowering alpha from 0.05 to 0.01 will generally ______ the required sample size.

increase

halve

decrease

leave unchanged

Stricter error control needs more data to overcome noise and still reach significance.

If your confidence interval for lift includes zero, the test result is ______.

not statistically significant

subject to Simpson’s paradox

positively biased

over‑powered

Zero inside the interval means you cannot rule out no effect at the chosen confidence level.

The phrase “5% significance level” most directly sets a limit on ______.

false‑positive rate

sample segmentation

minimum detectable effect

missing data

By definition alpha bounds the probability of incorrectly declaring a difference when none exists.

Two‑tailed tests allocate alpha ______.

only to the upper tail

only to the lower tail

to the larger sample

across both distribution tails

You look for deviations in either direction, splitting the total error allowance.

Sequential peeking without correction mainly inflates ______.

statistical power

Type I error

standard error

effect size

Repeated looks raise the chance of catching a random spike and calling it significant.

Practical significance focuses primarily on ______.

business impact magnitude

alpha level

p‑value precision

chi‑square assumptions

An effect can be statistically real yet too small to matter in practice.

Bonferroni correction is one method to control experiment‑wise ______.

beta inflation

family‑wise error rate

effect heterogeneity

statistical power

The adjustment divides alpha to keep the overall false‑positive chance in multi‑test scenarios.

Failing to reject the null means the evidence was ______.

insufficient under chosen alpha

biased by outliers

proof the null is true

caused by low variance

A non‑significant result cannot confirm the null; it just lacks enough evidence against it.

Starter

Dive deeper into the fundamentals to boost your confidence.

Solid

You’ve got the core ideas—polish a few nuances for mastery.

Expert!

Outstanding—your stats savvy rivals that of a data scientist.

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