Turn raw numbers into stories editors can run with. Use clear methods, human impact and ready assets to make data newsworthy.
In 2025, which ingredient most increases a data‑driven pitch’s chance of coverage?
Original, verifiable data or research
Generic claims without sources
Brand slogans and taglines
A long founder biography
To maintain trust when pitching numbers, what should you include right in the email or press note?
A watermark over every chart
A PDF that requires a login to open
A brief methodology with sample, timeframe and source link
Multiple emojis to add personality
What presentation of visuals best helps editors publish fast?
Ready‑to‑use charts/images with captions and alt text
A ZIP of huge files attached to the email
Only raw spreadsheets with no labels
Links that require creating an account
Which headline style is most effective for data stories?
Vague hype without a number
Acronym‑heavy internal jargon
Specific insight plus human or market impact
Overloaded strings of statistics
If your dataset spans multiple regions, what often makes a pitch more attractive to a reporter?
Localized cuts that match their beat or audience
A global average with no local detail
Teasing the numbers but withholding them
Sending three separate embargoes for the same data
When turning data into a narrative, what is the best first paragraph structure?
Lead with the key finding, then why it matters, then the proof
Start with brand history, then list every metric
Open with a disclaimer and methodology only
Begin with a quote that doesn’t mention the finding
What is the safest way to share large data files with journalists?
Attach a 50MB ZIP to the pitch
Offer only screenshots of tables
Provide a public preview link and a downloadable file without registration
Require a gated form to access the data
What should every data chart in a press kit clearly show to avoid misinterpretation?
Decorative gradients and 3D effects
A trending hashtag in the legend
Defined time period, units, and source
Only percentage change without the base
To make quotes useful in a data release, what should the spokesperson focus on?
Abstract vision with no link to the numbers
Plain‑language implications for people or the market
Company slogans repeated verbatim
Internal product roadmaps
Which supporting asset most often increases pick‑up for data‑led stories?
A looping product GIF
A raw database with no labels
A single‑page chartbook or infographic summarising key trends
A 40‑slide sales deck
Starter
You’re spotting angles—now add clearer sourcing and visuals.
Solid
Strong showing. Sharpen your hooks with local angles and transparent methods.
Expert!
Outstanding. You translate data into stories that reporters can trust and publish fast.
