Earn trust by telling true stories with responsible framing. Balance persuasion with transparency so claims remain accurate and fair.
Which is the safest way to present a customer story?
obtain permission and use accurate, verifiable details
use a stock photo and imply it’s the customer
invent a composite without disclosure
change key facts for drama
What should you do when content is sponsored or an affiliate link is present?
hide disclosures below the fold
disclose it clearly and prominently in plain language
disclose only if asked
use vague icons without labels
Which edit reduces the risk of cherry‑picking in case studies?
replace context with brand slogans
show only the best metric without scope
explain context and constraints along with the results
omit timeframe and sample size
How should generated images or words be handled in brand stories?
present them as original without note
bury mention in a distant policy
avoid any documentation
label them as AI‑generated or edited when material
When a testimonial contains a claim about typical results, what’s the safe approach?
qualify with typical‑results context or supporting data
use extraordinary outliers as the norm
replace specifics with hype
omit any basis for the claim
If you discover an error in a published story, what builds credibility fastest?
argue with readers in comments
issue a visible correction or update with a timestamp
quietly delete the page
wait to fix it next quarter
What is a responsible way to use urgency in persuasive copy?
use dark patterns to rush decisions
fabricate countdown timers
state real limits (quantity or time) you can verify
hide restock policies
Which practice respects privacy when telling team stories?
reuse private chat messages as quotes
share personal info from internal tools
assume consent if on payroll
get consent for quotes and sensitive details before publishing
How should before‑and‑after visuals be presented?
use comparable scales and disclose edits
change scales to amplify impact
skip notes about adjustments
crop out unfavorable details
What’s the best default for quotes from non‑native speakers?
translate loosely without review
lightly edit for clarity with permission and note edits when substantial
mock errors for authenticity
rewrite entirely and attribute as direct quotes
Starter
Revisit transparency, consent, and context to protect credibility.
Solid
Strong integrity—add disclosures and typical‑results context consistently.
Expert!
Exceptional—your stories persuade without compromising truth.
