Retention beats acquisition when budgets tighten. See which 2025 tactics measurably lower voluntary and involuntary churn.
In 2025 data, offering a pause option most directly reduces which type of churn?
Involuntary churn
Voluntary churn
Attribution churn
Affiliate churn
Which 2025 benchmark highlighted a ~68% year‑over‑year surge in the use of pause features and over $200M in revenue from reactivated paused subscribers?
A 2025 hotel occupancy survey
An OECD tax bulletin
A 2025 State of Subscriptions industry report
A hardware teardown index
To reduce involuntary churn from failed payments, which combination is most recommended in 2025 guidance?
Manual CSV exports weekly
Account updater + smart retry logic + proactive dunning
One email after card failure
Only offering invoices in PDF
In 2025, flexibility trends show many merchants offering both monthly and annual plans. What rationale is cited?
Vendor lock‑in rules
App‑store policy mandates
Accounting convenience only
Personalization and retention across segments
Which tactic targets involuntary churn specifically rather than voluntary?
AI‑assisted smart retries on failed renewals
Feature bundling on higher tiers
Exit survey on cancellations
Win‑back discount for quitters
Which is a 2025 best practice for dunning beyond email‑only flows?
Quarterly paper letters
In‑app or on‑site prompts to update payment details
Captcha before every checkout
SMS only after 90 days
Localized payment methods and currencies primarily reduce churn by:
Eliminating refunds entirely
Improving conversion and reducing payment frictions
Raising prices globally
Locking users into annual plans
If acquisition rates decline but returning subscribers rise, which retention lever becomes more valuable?
One‑time coupons only
Pause and reactivation paths
Shorter free trials only
Eliminating annual plans
Which formula correctly expresses basic customer churn rate?
(ARPU ÷ CAC) × 100
(Lost customers during period ÷ Customers in period) × 100
(New customers ÷ Total revenue) × 100
(Failed payments ÷ Trials) × 100
Which lever is most directly tied to reducing churn from expired or replaced cards?
Higher freemium limits
Exit‑intent overlays
Automatic account updater with issuer networks
Longer onboarding tours
Starter
Good start—review the core drivers and thresholds for this topic.
Solid
Nice work—tighten your grasp on edge cases and exceptions.
Expert!
Masterful—your pricing instincts are calibrated to market reality.
