Bridge mass‑reach ATL to one‑to‑one loyalty moments in your app. Use deep links, geo‑nudges, and clear offers to turn attention into members.
Which link type best opens a loyalty app from QR codes in TV, OOH, or print?
A plain homepage URL with no fallback
FTP links
Links to a generic search engine
Universal/app links that deep‑link into the app with a web fallback
What’s the most reliable way to attribute ATL ads that drive app activity?
Only survey responses
Guess from overall MAU trends
Unique promo codes, QR parameters, or vanity URLs tied to the flight
Counting social likes
When running a national TV burst, how can you avoid overloading sign‑ups at one time?
Hide the join button
Disable rate limiting
Stagger peaks with daypart pacing and queue systems on the registration flow
Turn off confirmation emails
Which geospatial tactic best ties ATL creatives to nearby store behaviour?
Emailing every contact globally
Only retarget desktop visitors
Geo‑fenced push or SMS to opted‑in users around stores featured in the ads
Random city targeting
Which metric shows your ATL‑to‑app journey is resonating with members?
Average time spent on careers page
Desktop bounce rate only
Increase in active members and reward redemptions per 1,000 impressions
Ad server error rate
What creative element reduces friction for app acquisition from ATL?
Clear QR with store badges and a ‘Join & get X’ value headline
A generic brand line with no action
Only a tiny logo in the corner
Dense fine print as the main frame
How can you sync ATL bursts with lifecycle messaging in‑app?
Send out‑of‑stock offers
Use last year’s expired codes
Leave app messaging unchanged
Schedule in‑app banners and journeys to the same offer window
What partner capability helps validate ATL impact on app usage?
Mobile measurement partners that provide incremental lift tests
Manual spreadsheet tags only
Public traffic dashboards
Unverified web counters
Which redemption format best bridges ATL and in‑store loyalty?
Customer service calls
Paper forms mailed later
Barcode or wallet pass generated in‑app for at‑till scanning
Photo uploads of receipts only
After the campaign, which analysis should feed the next ATL‑app playbook?
Geo‑matched MMM/MTA triangulation plus cohort retention by sign‑up week
Counting app store page views only
One global CTR figure
Anecdotal feedback only
Starter
Clarify the value exchange and make scanning to app effortless.
Solid
Great—next, line up geo‑nudges and in‑app journeys with ATL peaks.
Expert!
Excellent. Your ATL, app, and stores operate as one performance system.
