Test how well you grasp targeting strategies concepts. Each question drills into practical details.
True one‑to‑one marketing today most often appears in ______ channels.
billboards
mass TV
print catalogues
digital
Micromarketing often leverages ______ data for one‑to‑one offers.
SKU velocity
macro‑economic
industry average
first‑party
Which targeting strategy aims to serve a broad market with one offering?
micromarketing
differentiated
concentrated
undifferentiated
Algorithmic rules that assign creative to micro‑clusters exemplify ______ targeting.
counter‑segmentation
dynamic personalised
undifferentiated
halo
The cost risk of differentiated targeting increases mainly because of ______.
reduced brand equity
higher product and promo complexity
currency fluctuation
channel conflict
In differentiated targeting, a firm typically designs ______ for each segment.
price skimming
one universal ad
separate marketing mixes
a single SKU
Which strategy best suits a commodity with low variation in preferences?
concentrated
local marketing
differentiated
undifferentiated
Local marketing focuses on tailoring by ______ dimension.
benefit
behavioural
psychographic
geographic
When brand resources are scarce, which targeting option is safest?
local
concentrated
differentiated
undifferentiated
Counter‑segmentation is used when segment differences ______ over time.
stay fixed
expand
invert
shrink
Starter
Time to review targeting strategies basics.
Solid
You’re getting comfortable—polish a few finer points.
Expert!
Outstanding command of targeting strategies nuances.
Mastering Targeting Strategies Interview Questions helps you pinpoint the right audiences for maximum impact. Begin with our segmentation targeting positioning interview questions to see how targeting decisions fit into a broader marketing plan. Then tackle the k-means vs hierarchical interview MCQs, challenge your precision with the single-segment concentration practice questions, and broaden your approach through the multi-segment targeting question set. Working through these interview questions will give you the confidence to discuss targeting strategies clearly and convincingly.
