Value Proposition Design

Testing Assumptions with Customer Interviews

Turn interviews into decision‑grade learning by testing assumptions, not pitching ideas. Practice recruiting, framing, and de‑biasing to validate what matters fastest.

Testing assumptions in interviews means prioritising ______ first.

long‑term roadmap themes

internal opinions from leadership

the riskiest assumptions that could invalidate the idea

features that are easiest to build

Address the biggest unknowns early to avoid waste and false confidence.

A core habit of continuous discovery teams is to ______ every week.

run pricing experiments

interview customers and test assumptions

redesign branding

ship major features

Weekly contact maintains a steady flow of learning for decisions.

Good assumption statements are framed as ______.

falsifiable claims about desirability, viability, or feasibility

solutions disguised as questions

broad aspirations with slogans

UI preferences

Crisp, testable statements support faster validation and clearer decisions.

To reduce leading questions, ask about ______.

recent concrete behavior and outcomes

whether they like your brand

future fantasies about your solution

their favorite buzzwords

Behavioral focus lowers bias and reveals true constraints and motivations.

When recruiting interviewees, favour ______.

participants who match the target context and have recent experience

only current customers regardless of fit

anyone with free time

internal staff substitutes

Relevance and recency improve signal quality in qualitative work.

A useful guardrail after interviews is to record ______ before deciding.

who attended the call

a clever quote for social media

how long the call lasted

what would change in your roadmap if the assumption proved false

Linking findings to decisions prevents endless research without action.

To speed learning without shipping full features, teams should test with ______.

prototypes or simulated workflows focused on the assumption

marketing approvals first

financial audits

production code only

Lightweight experiments isolate the assumption and get faster evidence.

A sign your assumption test is weak is ______.

success criteria missing or decision rules undefined

a short script

recording enabled

two moderators

Define what result means proceed/pivot/stop to avoid post‑hoc justification.

When multiple signals conflict, a sound tactic is to ______.

triangulate with quantitative data or follow‑up tests

ignore outliers entirely

discard early data

trust the most senior opinion

Mixed methods increase confidence and reduce bias in interpretation.

In note‑taking, tag observations by ______.

speaker excitement

length of answer

order of questions

assumption type and evidence strength

Tagged notes support faster synthesis and clearer decisions later.

Starter

Good start—review definitions and basic diagnostics for this topic, then retake.

Solid

Nice grasp—tighten edge cases and trade‑offs; apply the tools to live scenarios.

Expert!

Excellent—you’re balancing judgment with evidence and can teach this topic to others.

What's your reaction?

Related Quizzes

1 of 10

Leave A Reply

Your email address will not be published. Required fields are marked *