Test your grasp of the expanded services marketing mix. See how the original 4 Ps evolved into a richer 7 Ps framework in modern practice.
Which of the 7 Ps is NOT included in the traditional 4 Ps model?
Place
People
Product
Price
A cafe revamps store layout to speed ordering. In the 7 Ps, this change falls under:
Product
Place
Promotion
Process
Offering a loyalty app primarily extends which original P?
People
Product
Promotion
Process
Adding self‑service kiosks most directly affects which additional P?
Physical evidence
Price
Product
Place
Dynamic pricing software speaks to which P across both frameworks?
Process
Physical evidence
People
Price
Barista training investment is a decision about which P?
Process
People
Promotion
Product
Extending store hours touches which P?
People
Process
Place
Price
Seasonal menu items are an example of adjusting the ______ P.
People
Process
Physical evidence
Product
Posting user‑generated latte art on Instagram is primarily a tactic under which P?
Promotion
Physical evidence
Product
People
Using eco‑friendly cups enhances which extra P in the 7 Ps?
Place
Price
Product
Physical evidence
Starter
You’ve grasped the basics—review the core ideas and try again.
Solid
Nice work! Deepen your understanding by applying these concepts daily.
Expert!
Outstanding—your mastery of this service‑marketing topic shines.
Exploring The 7 Ps vs. 4 Ps Interview Questions will help you explain how services extend the classic marketing mix. Start with our services marketing interview toolkit to lay the groundwork on expanded Ps. Then challenge yourself with the SERVQUAL dimensions MCQs, review process design in the Service Blueprint Basics question set, and sharpen your insights using the People Element Deep Dive interview questions. Working through these interview resources will ensure you can discuss the extended mix with clarity and confidence.
