Keep the same brand personality everywhere while adapting to local norms. Use clear guidance and review loops so multilingual campaigns still sound unmistakably like you. Ready to test yourself.
To keep tone of voice consistent across languages, teams should provide translators with ______.
raw analytics exports
a language‑specific style guide and glossary
RGB values for logos
only a one‑line tagline
When literal translation risks losing intent or humor, the preferred approach is ______.
back‑translation only
transcreation
using emojis to replace text
word‑for‑word substitution
Choosing between formal and informal address (like usted/tú or Sie/du) is a ______ decision.
SEO ranking factor alone
purely automatic font setting
URL structure rule only
locale‑specific tone choice that must be set in the brief
For regional variants (e.g., es‑MX vs es‑ES), consistency is improved by specifying ______.
a single global Spanish for all markets
machine fonts
the correct locale in language tags and briefs
only country flags in creatives
A practical QA step to confirm tone consistency before launch is ______.
removing punctuation entirely
in‑market review by native specialists
randomly swapping synonyms
automated spellcheck alone
Numeric, date, and punctuation conventions differ by locale; to stay on voice you should ______.
use all‑caps to stand out
follow local formatting standards consistently
force US formats everywhere
avoid numbers and dates entirely
Guiding LLM‑assisted translations to match brand voice works best when you provide ______.
generic SEO keywords
empty prompts
only a literal dictionary
tone descriptors, do/don’t examples, and approved terminology
Maintaining tone across channels means adapting style per platform while ______.
only using hashtags
copying TV scripts verbatim to SMS
keeping core voice traits (e.g., confident, warm) consistent
rewriting brand values per post
To prevent diverging translations over time, teams should ______.
ban any updates to guidance
delete past translations quarterly
let freelancers decide tone each time
version and maintain living glossaries and examples
When markets have different legal sensitivities, tone guidance should ______.
assume all slogans are acceptable globally
replace disclaimers with emojis
omit compliance notes
call out restricted phrasing and claims by locale
Starter
Good start—review the key concepts for this topic and try again.
Solid
Nice work—tighten the nuances to level up your IMC game.
Expert!
Outstanding—your decisions will keep campaigns aligned and effective.
