Test your knowledge of Value Proposition Canvas essentials. Each question sharpens your strategic marketing insight.
In the Value Proposition Canvas, 'customer jobs' describe tasks customers try to ______.
ignore
advertise
complete
purchase
Jobs include functional, social, and emotional outcomes users seek.
'Pains' capture obstacles or negative emotions that customers want to ______.
share
avoid
celebrate
increase
Understanding pains helps craft pain‑reliever features.
A feature is a 'pain reliever' only if it directly reduces a priority ______.
frustration
promotion
seasonality
discount
Mapping ensures each product element ties to a real pain.
'Gains' describe unexpected or ______ outcomes that delight customers.
regulatory
ironic
desired
neutral
They exceed basic expectations and create preference.
Product‑market fit emerges when value map pain relievers and gain creators achieve strong ______ with jobs, pains, gains.
rotation
segmentation
alignment
variance
Strategic fit indicates the offer truly resonates.
The canvas encourages ranking jobs by importance to focus innovation on ______ areas.
random
obsolete
ancillary
critical
Prioritisation avoids over‑engineering low‑impact features.
In B2B contexts, a 'job' might be reducing procurement cycle ______.
flavors
time
pixels
colors
Business buyers value process efficiency as a core job.
Using customer interviews guards against mapping assumptions based solely on ______ opinion.
statistical
competitive
government
internal
Empathy work grounds the canvas in real insights.
A gain creator that offers monetary rewards ties to the customer's ______ gains.
economic
aesthetic
nostalgic
symbolic
Lower costs or higher revenue are economic benefits.
The canvas is iterative; teams revisit it after ______ experiments to refine fit.
holiday
inventory
legal
prototype
Evidence from tests updates the assumptions incrementally.
Starter
Dive deeper into the fundamentals.
Solid
You have a good grasp—keep polishing.
Expert!
Impressive command of advanced concepts.
