The affect component of attitude involves ______.
Feelings toward the object
Behaviour intentions
Knowledge of facts
Past purchase actions
Affect is emotional reaction.
'I intend to buy this brand' taps the ______ component.
Behaviour
Cognition
Desire
Affect
Behaviour (conative) describes action tendency.
Beliefs about product attributes belong to the ______ component.
Conative
Cognitive
Emotional
Affective
Cognition involves perceptions and thoughts.
Standard learning hierarchy follows which sequence?
Affect → Behaviour → Cognition
Affect → Cognition → Behaviour
Behaviour → Cognition → Affect
Cognition → Affect → Behaviour
High involvement: think‑feel‑do.
Low‑involvement hierarchy suggests consumers ______ first.
Behave
Evade
Feel
Think
Do‑feel‑learn when involvement is low.
Cognitive dissonance occurs when attitude components are ______.
Identical
Ignored
Inconsistent
All favourable
Inconsistency creates psychological tension.
Fishbein’s multi‑attribute model multiplies belief strength by ______.
Product price
Brand personality
Usage frequency
Attribute evaluation importance
Attitude score = Σ belief × evaluation.
'Conation' in the ABC model is synonymous with ______.
Behavioural intention
Personality trait
Emotional valence
Cognitive map
Conative relates to readiness to act.
Using a well‑liked celebrity to endorse a brand leverages which persuasion route?
Peripheral
Central
Elaborative
Systematic
Celebrities serve as heuristics in ELM peripheral route.
Changing the importance weight of an attribute is an attitude‑change strategy known as ______.
Affect transfer
Selective exposure
Classical conditioning
Shifting evaluation
Marketer may enhance weight of favourable attributes.
Starter
Keep practicing the basics.
Solid
Good grasp—refine the details.
Expert!
Excellent mastery.
