'Full Nest I' in the family life‑cycle typically describes ______ households.
Young singles
Older couples without kids at home
Empty nest retirees
Young parents with children under six
Which demographic variable shows the broadest correlation with product needs across categories?
Pet ownership
Age
Place of birth
Blood type
An income segmentation threshold is actionable when ______.
It creates equal segment sizes
It uses gross household earnings
It exactly matches median national income
Disposable income predicts distinct brand or price‑tier choices
'Boomer' and 'Gen Z' are examples of ______ segmentation.
Psychographic archetype
Generational cohort
Benefit
Usage rate
PRIZM combines demographics with ______ to create lifestyle clusters.
Birth‑order
Zip‑code geography
Eye‑tracking data
Purchase occasion
Education level often correlates with ______.
Seasonality of demand
Height
Information search depth and media channel preference
Astrological sign
'DINK' households are attractive because they generally have ______.
High discretionary income
High price sensitivity
Minimal digital usage
Low brand loyalty
Marketers often pair demographics with behavioural data because demographics alone ______.
Predict impulse purchases perfectly
Remove the need for primary research
Are illegal to collect
Tell 'who' but not 'why' consumers buy
Household size affects demand for bulk packaging due to ______.
Colour psychology
Consumption rate and storage capacity
Legislation
Ad clutter
Life‑stage targeting differs from pure age segmentation because it ______.
Focuses solely on geographic variables
Accounts for situational roles like 'new parent' regardless of age
Ignores income levels
Uses psychographics only
Starter
Keep practicing; revisit the basics and try again.
Solid
Good work! Refine the finer points to improve.
Expert!
Excellent mastery; you’ve aced this topic.
