Segmenting at neighbourhood level to tailor store assortments is called ______.
Nation branding
Undifferentiated marketing
Psychographic clustering
Micro‑marketing
Climate‑based segmentation is especially valuable for products like ______.
Digital textbooks
Life insurance
Snow tires vs. summer tires
Streaming music services
PRIZM cluster names such as 'Money & Brains' represent ______ groups.
Diffusion of innovation adopter
Price sensitivity tier
Benefits sought
Geo‑demographic lifestyle
A retailer placing ads only within a 5‑mile radius of its stores is using ______.
Demographic splitting
Geo‑targeting
Behavioural retargeting
Benefit segmentation
Grouping countries by level of economic development for market entry decisions is ______ segmentation.
Psychographic persona
Usage occasion
Macro‑geographic/economic
Benefit
'Ethnic enclave' neighbourhoods illustrate ______ concentration.
Localized cultural
Generational
Climatic
Technological
Retail catchment areas can be modeled with ______ diagrams to define closest‑store regions.
Voronoi (Thiessen)
Fishbone
SWOT
Ishikawa
Geo‑fencing mobile ads rely primarily on ______ data from smartphones.
Cookie history
Barcode scans
GPS and proximity signals
Credit‑score feeds
Coastal consumers’ preference for seafood menus demonstrates ______ influence.
Psychographic only
Temporal trend
Maslow’s esteem
Local environmental
Dividing Europe into Nordics, DACH, and Benelux markets is an example of ______ segmentation.
Behavioural loyalty
Price tier
Life‑stage
Regional geopolitical
Starter
Keep practicing; revisit the basics and try again.
Solid
Good work! Refine the finer points to improve.
Expert!
Excellent mastery; you’ve aced this topic.
