According to Levitt, the core product layer represents the ______.
Warranty terms
Brand's packaging design
Fundamental benefit the customer seeks
After‑sales service
The actual product layer typically includes ______.
Psychological benefit only
Delivery and installation
Design, brand name, and features
Financing options
Which layer of the product concept encompasses installation, delivery, and customer support?
Generic product
Augmented product
Core product
Actual product
For hotel accommodation, the 'core product' is best described as ______.
Mini‑bar snacks
Loyalty programme
Room décor style
A place to rest and sleep
An extended warranty offered at additional cost is part of the ______ layer.
Actual
Augmented
Core
Expected
Customer expectation of clean linens in a hotel room enters the ______ product level.
Expected
Potential
Augmented
Core
The 'potential product' concept focuses on ______.
Future augmentations and transformations
Historical versions
Commodity pricing
Current features only
If a smartphone adds free cloud storage after purchase, this enhancement shifts the product closer to its ______ state.
Expected
Generic
Core
Potential
Packaging that reinforces brand identity resides in which product layer?
Expected product
Actual product
Potential product
Core product
Differentiating via superior customer training exemplifies competing at the ______ level rather than the physical good.
Augmented product
Generic product
Expected product
Core benefit
Starter
Good attempt! Review the fundamentals and try again.
Solid
You have a solid grasp—polish the finer points for mastery.
Expert!
Outstanding work—you’ve mastered this topic.
