Web & App Analytics

Engagement Rate Math

Google’s Feb 2025 Engagement metrics article says Engagement Rate is the inverse of ______.

Bounce Rate

Exit Rate

Pages/Session

Time on Page

Bounce Rate in GA4 equals 100 % minus Engagement Rate per the 2025 Help Center update.

A session is marked 'engaged' if it lasts at least 10 seconds, has 2+ page views, or triggers ______.

A key event

File download

Outbound click

Scroll

Key (conversion) events satisfy the engaged session definition.

Which Realtime card in GA4 (March 2025 redesign) displays active user Engagement Rate?

Events (last 30 min)

View by Page title and screen

View by User source

Conversions list

The top Realtime card shows engagement for currently viewed pages.

GA4 removed the 'Average Session Duration' metric in favour of ______ time.

Engagement

Time on Page

Server

Dwell

Engagement time better reflects active user focus, replacing legacy averages.

Re‑introduced Bounce Rate reports show sessions not meeting engagement criteria and are labelled as ______ in the API.

bounceRate

dropOff

exitSession

oldBounce

The v1beta Data API exposes bounceRate to support parity with UA metrics.

Google’s 2025 guidance advises focusing on ______ rather than chasing a universal target percentage.

Raw session counts

Relative changes over time

Fixed 70 % target

Global benchmarks

Engagement varies by industry; Google stresses monitoring trends not fixed targets.

Engagement Rate is calculated as engaged sessions divided by total sessions, then multiplied by ______.

Conversion value

Revenue

Average pages

100 to express a percentage

Multiplying by 100 converts the ratio into a percent metric.

According to 2025 documentation, the 'is_engaged_session_event' flag is added to ______ events automatically.

First_visit

Scroll events

All events sent after the 10‑sec threshold

Only purchase events

GA4 sets is_engaged_session_event to improve engagement accuracy across all subsequent events in that session.

Low Engagement Rate alongside high scroll depth often indicates ______.

Tracking failure

Bot traffic

Consent mode block

Passive content consumption (e.g., long article skim)

Users may scroll quickly without time-on-screen, failing 10‑sec threshold despite activity.

GA4 Explorations allow building a segment of engaged sessions by filtering ______ parameter equals 1.

session_engagement

bounceRate

scroll_depth

engaged_session

The automatically collected engaged_session parameter simplifies segmentation.

Starter

Review the concepts and try again.

Solid

You’re on the right track – refine details to master this area.

Expert!

Excellent understanding of the material.

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