Google Ads’ March 2025 rollout added DDA support for ______ campaigns.
Hotel Ads
YouTube & Display
Call‑only
Local Services
Previously Display and YouTube received only post‑view credit in reports. Now their engaged views and impressions are weighted inside the same fractional model.
Eligibility threshold for DDA: ______ ad interactions plus 300 conversions last 30 days.
100
3,000
10,000
500
High event volume ensures each path combination occurs enough times for reliable Shapley weights. Accounts below this limit remain on heuristic models until they scale.
When changing to DDA, Smart Bidding automatically optimises to the ______ model.
Position‑based
Data‑Driven
First‑Click
Linear
Auto‑switch keeps optimisation and reporting aligned, eliminating attribution‑bidding mismatch. You can still override this link manually in bid‑strategy settings.
The Signals panel groups Search, Shopping, Display, YouTube, and ______ sources.
Maps
Play Store
Bard
Discovery
Discovery placements are increasingly important for mid‑funnel reach. Grouping helps marketers see cross‑surface interplay in path visualisations.
Model comparison report shows CPA change for selected date range up to ______ days.
365
30
7
1
Limiting to 30 days balances quick decision cycles with enough sample size. You can export longer lookbacks via Ads Data Hub if needed.
Engaged‑view is logged when a user watches at least ______ seconds and converts within window.
10
5
30
2
Meta‑analyses show 10‑second unskipped views correlate strongly with lift. Hence Google chose that threshold for credit eligibility.
Imported GA4 conversions start using Ads-side DDA after a sync delay of ______ hours.
168
1
Up to 24
72
Sync cycles run hourly but full backfill of features may take up to a day. Until then, attribution defaults to last click for imported conversions.
Auto‑applied DDA recommendations can now be accepted directly in ______ tab.
Policy
Audience Manager
Billing
Recommendations
Google surfaces a blue ‘Apply’ chip; clicking triggers a one‑click model migration. Rollback is possible in the same panel within 14 days.
DDA in Ads now uses ______ attribution windows by default (2025).
90‑day click
30‑day click only
1‑hour view
7‑day click, 1‑day view
Shorter windows align with privacy policy and reduce over‑credit to stale touches. You can still customise in account settings.
Viewable impressions below ______% viewability do NOT receive DDA credit.
20
100
75
50
Google follows MRC standards: an impression counts only if ≥50 % of pixels are in view for two seconds. This filter prevents ghost impressions from skewing the model.
Starter
Review the basics.
Solid
Good job—refine for mastery.
Expert!
Outstanding performance.
