Understand how evolving privacy frameworks like Consent Mode, SKAN 5, and MPC affect attribution modelling.
Google Consent Mode v2 (2025) sends **pings** that respect user consent while enabling ______ modelling.
CPC
conversion
CLS
LCP
Pings allow partial measurement so GA4 can model conversions without personal data.
Apple’s SKAN 5 in 2025 increased post‑back timers to reduce ______.
CPM
click‑through
ROAS
fingerprinting
Longer random delays thwart device‑level linkage attempts between ad and install.
Aggregate Reporting API groups events to at least ______ user threshold.
1 000
128
10
1
Crowd‑threshold ensures no single user can be identified within aggregated data.
Google Topics API replaces FLoC and provides ______ interest signals.
browser‑side 3‑week
GDPR consent;
per‑impression real‑time
device location
Topics assigns coarse categories updated weekly, mitigating cross‑site tracking concerns.
Modeled conversions are labelled in GA4 reports with a ______ icon.
dotted outline
clock
lock
red flag
Hover tooltip explains that values include consent‑mode modeling adjustments.
Meta’s 2025 **Private Lift** solution uses ______ cryptographic protocol.
SHA‑1
MPC (multi‑party computation)
TLS only
MD5
MPC lets advertisers and Meta compute lift without revealing user‑level data.
Under GDPR, lawful basis for marketing measurement typically relies on ______.
vital interest
public task
contract with ad server
legitimate interest or consent
Companies must document legal grounds before processing personal data for analytics.
GA4’s Restricted Data Processing (RDP) mode is primarily for users located in ______.
California (CPRA) regions
APAC only
Brazil
India
RDP limits personalised ads to comply with California privacy laws.
Cookieless attribution often shifts toward ______ modelling techniques.
deterministic
exact matching
probabilistic
1:1
Without persistent IDs, algorithms infer likely paths using aggregated behaviour patterns.
Advertisers should disclose modeled measurement in privacy policies to meet ______ transparency principle.
storage limitation
data minimisation
purpose limitation
redress
Users must be informed about how and why their data—as modeled—is used.
Starter
Review the basics.
Solid
Nice work—refine the details.
Expert!
Exceptional command of the topic.
