Focus on recurring revenue metrics, churn, trial lags, and pipeline nuances in SaaS MMM models.
Subscription MMMs often model ______ instead of one-off sales.
CTR
AOV
MRR (monthly recurring revenue)
CPM
MRR reflects recurring nature of SaaS cashflows.
Churn reduces lifetime value; MMM includes churn rate as a ______ variable.
baseline control
cookie
font
creative
Adjusting for churn prevents over‑estimating incremental value of new sign‑ups.
Free‑trial sign‑ups act as leading KPI lagged into ______ conversions.
invalid
paid
organic
bot
Lag captures trial period before conversion to paid subscription.
Elasticity for SaaS often appears higher because high margin structure yields larger ______ impact.
profit
CPM
CTR
cookie
Subscription revenue flows monthly while COGS remain low.
Discount campaigns can spike churn later; MMM captures this via negative lift in ______ months.
subsequent
same
previous
null
Delayed churn effect counteracts initial acquisition lift.
Usage-based upsell revenue can be attributed using product analytics rather than marketing, avoiding ______ error.
sampling
creative
pixel
attribution
Upsell often driven by feature usage rather than media.
Price increases show lagged negative impact on acquire KPIs but positive impact on ______.
ARPU
cookie
impressions
CTR
Higher average revenue per user boosts long‑term ROI.
For B2B SaaS, deal cycles justify using ______ cadence data rather than weekly.
yearly
monthly
daily
hourly
Long funnels average out noise and align with pipeline reporting.
Predictive trials‑to‑paid conversion rate helps simulate incremental profit in ______ optimisation.
font
dns
cookie
budget
Optimiser uses forecasted paid value, not just sign‑up counts.
Subscription MMMs often tag touchpoints by funnel stage: awareness, consideration, and ______.
conversion
bot
font
cookie
Stage tagging helps interpret which channels drive pipeline vs closing.
Starter
Review the basics.
Solid
Nice work—refine the details.
Expert!
Exceptional command of the topic.
