Dive into the mindsets that drive purchase decisions. See if you can translate lifestyles and values into marketing insights.
Which psychographic variable captures a consumer’s pattern of daily activities, interests, and hobbies?
Loyalty status
Geography
Lifestyle
Demographics
The popular VALS2 framework segments consumers primarily on their ______ and resources.
Income only
Purchase frequency
Motivations
Age
Consumers who value adventure and self‑expression would most likely fall into which VALS orientation?
Experiencers
Makers
Believers
Survivors
An attitude toward debt and savings belongs to which AIO dimension?
Behaviours
Opinions
Activities
Interests
Marketers often use psychographic clusters to craft ______ storytelling that resonates emotionally.
Price‑match
Lifestyle‑based
Logistics
Shelf‑placement
According to 2025 global surveys, Gen Z segments prioritise authenticity over ______ in brand choice.
Eco ethics
Personalisation
Status symbols
Speed
Personality traits such as high openness frequently predict preference for ______ product design.
Innovative
Generic
Retro
Discount
A brand targeting ‘conscious minimalists’ should emphasise ______ in its messaging.
Simplicity and sustainability
Luxury indulgence
Flashy colour
High‑tech specs
Psychographic segmentation helps move beyond ‘who’ customers are to explain ______ they buy.
Why
How much
When
Where
Cluster analysis of survey AIO statements is commonly visualised with a ______ map.
Perceptual
Gantt
Heat
Journey
Starter
You’re just scratching the surface of consumer psyches—keep exploring the why behind the buy.
Solid
Nice! You can already build richer personas—polish your insights to sharpen campaigns.
Expert!
Impressive command of psychographics—your targeting is ready for prime time.
