Test how well you grasp targeting strategies concepts. Each question drills into practical details.
True one‑to‑one marketing today most often appears in ______ channels.
billboards
mass TV
print catalogues
digital
Micromarketing often leverages ______ data for one‑to‑one offers.
SKU velocity
macro‑economic
industry average
first‑party
Which targeting strategy aims to serve a broad market with one offering?
micromarketing
differentiated
concentrated
undifferentiated
Algorithmic rules that assign creative to micro‑clusters exemplify ______ targeting.
counter‑segmentation
dynamic personalised
undifferentiated
halo
The cost risk of differentiated targeting increases mainly because of ______.
reduced brand equity
higher product and promo complexity
currency fluctuation
channel conflict
In differentiated targeting, a firm typically designs ______ for each segment.
price skimming
one universal ad
separate marketing mixes
a single SKU
Which strategy best suits a commodity with low variation in preferences?
concentrated
local marketing
differentiated
undifferentiated
Local marketing focuses on tailoring by ______ dimension.
benefit
behavioural
psychographic
geographic
When brand resources are scarce, which targeting option is safest?
local
concentrated
differentiated
undifferentiated
Counter‑segmentation is used when segment differences ______ over time.
stay fixed
expand
invert
shrink
Starter
Time to review targeting strategies basics.
Solid
You’re getting comfortable—polish a few finer points.
Expert!
Outstanding command of targeting strategies nuances.
