Test how well you grasp single-segment concentration concepts. Each question drills into practical details.
Luxury watch brands aiming at ultra‑high‑net‑worth buyers illustrate ______ concentration.
usage‑rate
demographic‑based
occasion
geographic
Income and wealth characteristics define the narrow segment.
Regulatory shifts that suddenly outlaw a niche exemplify a ______ risk.
macro‑environmental
brand equity
creative
click‑through
External forces outside the firm's control could wipe demand.
A bakery targeting only gluten‑free consumers uses a ______ variable for segmentation.
loyalty
firmographic
needs‑based
usage rate
Dietary requirement represents a specific need state.
A key success factor is selecting a segment with growth and ______ potential.
commodity
uncertainty
profit
regulation
Attractive economics justify deep investment in the niche.
The primary financial risk of single‑segment concentration is ______ dependence.
zero
under
over
spread
If the niche contracts, firm sales contract in parallel.
Start‑ups often begin with one segment to achieve ______ before scaling.
diversification
price skimming
product‑market fit
monopolisation
Tight focus enables deep insight and rapid iteration.
Exit barriers from a single segment rise when assets are ______.
liquid
generic
highly specialised
leased
Equipment or patents customised for one niche have low salvage value elsewhere.
A classic benefit of single‑segment focus is ______ positioning within the niche.
broader
weaker
ambiguous
stronger
Resources funnel into one segment, sharpening relevance and authority.
Single‑segment concentration can leverage word‑of‑mouth because communities are often ______.
short‑lived
anonymous
dispersed
tight‑knit
High connection density accelerates referrals.
As data costs fall, some firms evolve from single‑segment to ______ targeting.
no
mass
multisegment
broad brush
Technology enables them to serve new cohorts without diluting original strengths.
Starter
Time to review single-segment concentration basics.
Solid
You’re getting comfortable—polish a few finer points.
Expert!
Outstanding command of single-segment concentration nuances.
