Check your grasp of the classic positioning building blocks. Practice linking a clear benefit to convincing reasons-to-believe and a distinctive tone.
In a positioning statement, the ______ clarifies the market you compete in.
pricing tier
frame of reference
visual identity
tagline
A single‑minded ______ states the value the consumer gets.
asset
benefit
copyright notice
vendor list
Reasons‑to‑believe (RTBs) work best when they are ______.
category clichés
unverifiable claims
creative puns
concrete proof points linked to the benefit
Tone guides execution by defining ______.
SKU counts
finance policies
shelf facings
how the brand should sound and feel
A sharp positioning usually targets a ______ need and use case.
maximally broad
post‑purchase only
specific
undefined
Functional benefits tend to convince when paired with RTBs like ______.
tested performance data or certifications
holiday motifs
celebrity gossip
abstract metaphors only
Emotional benefits are made credible by RTBs that show ______.
SKU proliferation
long warranties only
reliable experiences and social proof
hidden fees
A common positioning failure is listing many benefits without ______.
SKU rationalization
a lead benefit that priorities support
three optional fonts
a TikTok plan
Your RTBs should be tested for ______, not just awareness.
average scroll time
believability and relevance
color preference alone
GIF quality
The positioning triangle links target, benefit, and ______.
warehouse layout
invoice terms
retail margin
RTB
Starter
Build fluency in framing the category, the single‑minded benefit, and proof.
Solid
Strong grasp—tighten RTBs and keep tone consistent with the promise.
Expert!
Expert level—your positioning is focused, evidenced, and execution‑ready.
