Test how well you can apply the Promise‑Picture‑Proof‑Push formula to real‑world messages. Learn to spot which line delivers proof and which drives the push to action.
In the Four Ps formula, which element sets a concrete, customer‑centred benefit up front?
Push
Picture
Proof
Promise
Which line best represents the Picture stage?
“Start your free trial.”
“Save 20% on your first order—today only.”
“Imagine checking out in two taps while your coffee’s still hot.”
“Used by 10,000 small businesses.”
A testimonial, star rating, or peer count normally appears in which P?
Picture
Promise
Proof
Push
Which option is the most appropriate Push for a low‑risk SaaS trial?
“Learn about our culture.”
“Read our engineering blog.”
“Meet the founders.”
“Start free—no card needed.”
What sequence order do most marketers follow for the Four Ps?
Promise → Proof → Picture → Push
Promise → Picture → Proof → Push
Proof → Promise → Picture → Push
Picture → Promise → Push → Proof
Which edit strengthens the Proof step?
Swap the CTA color.
Replace “fast” with “loads in under 1 second on 4G.”
Move the headline to title case.
Add a stock photo.
In PPPP, which mistake most often weakens the Push?
Using numerals in the subhead.
Burying the CTA below unrelated links and images.
Referencing a customer story.
Repeating the benefit in the headline.
Which Promise is stronger for a checkout plugin?
“Built by experts.”
“Our product is innovative.”
“We love ecommerce.”
“Cut cart abandonment by double‑digit points.”
What’s the best way to connect Picture to Proof?
Insert a company mission paragraph.
Add a stock image carousel.
Follow the scenario with a short stat or quote validating that outcome.
Switch to a long legal disclaimer.
When adapting PPPP for mobile, which change keeps the Push effective?
Replace buttons with plain links only.
Place a tappable CTA above the fold with concise microcopy.
Hide the CTA until the footer.
Use paragraph‑length CTAs.
Starter
Good start—review how Promise, Picture, Proof, and Push connect into one flow.
Solid
Nice work—tighten your Proof and sharpen Push clarity on mobile.
Expert!
Masterful—your PPPP flow balances emotion, evidence, and decisive action.
