Build personas that reflect real motivations at each funnel stage. Use this quiz to check how well you align research, messages, and KPIs from awareness to decision.
What defines a buyer persona in 2025 best practice?
A fictional avatar based only on age and gender
A research‑based profile that goes beyond demographics to motivations, barriers, and behaviors
Any CRM contact without research
A job title list with no insights
Which funnel mapping is most commonly used to align persona messaging?
Interest → Loyalty → Advocacy only
Discover → Demo → Discount
Acquire → Repeat → Reactivate only
Awareness → Consideration → Decision (often called TOFU/MOFU/BOFU)
Across the funnel, which signal is most useful for refining personas ethically in 2025?
Buying email lists from data brokers
Relying only on last‑click conversions
Third‑party cookies assembled without consent
First‑party data and social listening insights gathered with consent
What is the key difference between a persona and an ICP (ideal customer profile)?
Personas capture individual motivations; ICPs describe firmographic fit at the account level
ICPs are only for B2C while personas are B2B
Personas always include device IDs while ICPs do not
There is no difference; they are synonyms
Which tactic best prevents persona drift after launch?
Use only creative feedback to judge accuracy
Lock the persona for two years
Increase ad frequency regardless of results
Quarterly reviews that compare stage KPIs by segment and update assumptions
For top‑of‑funnel messaging, which approach fits personas best?
Hard closing CTAs for immediate purchase
Problem framing and category education tailored to their pains
Only retargeting messages
Detailed price sheets for all SKUs
For mid‑funnel messages to a defined persona, which element is most helpful?
Vague slogans with no evidence
Keyword stuffing with no value
Comparative proof that reduces risk and clarifies trade‑offs
A random contest unrelated to needs
Which is a sensible KPI pair for bottom‑funnel persona activation?
Share of voice and raw followers only
Viewable impressions and average scroll depth only
Organic reach and ad frequency only
Qualified conversion rate and cost per qualified action
What role does journey mapping play with personas in IMC?
It restricts the plan to a single channel per stage
It sequences persona‑specific messages so touchpoints build on each other
It guarantees viral reach
It replaces creative testing entirely
When a persona under‑performs at a stage, what should teams do first?
Revisit assumptions and re‑allocate by marginal impact before changing the whole mix
Switch to last‑click attribution only
Delete the persona immediately
Pause all channels for a quarter
Starter
You’re mapping personas, but revisit how needs change by stage and keep KPIs consistent.
Solid
Strong stage‑by‑stage thinking. Tighten consented data use and segment‑level KPIs.
Expert!
Excellent grasp of persona‑to‑journey alignment. Keep iterating with evidence and reallocating by marginal lift.
