Creators can supercharge your IMC when their work is licensed, on-brand, and built for each channel. This quiz covers rights, brand codes, amplification, and measurement for integrating creator assets.
To legally run a creator’s post as paid media across platforms, brands should first secure ______.
Usage rights and advertising permissions (licensing/whitelisting)
A verbal promise in DMs
An influencer discount code
Only the link to the post
When adapting creator content into core brand assets, which element helps maintain recognition across channels?
Removing all brand mentions
Generic stock footage
Only long captions
Distinctive brand codes (e.g., logo, color, sonic cues)
Which approach typically improves performance when turning creator videos into ads?
Keep the native style and pacing while optimizing hooks and end-cards
Re-shoot everything in a studio style only
Replace the creator with a CGI avatar without notice
Add heavy watermarks throughout
What should always be present when creators promote products, regardless of format?
No disclosure if the creator “really likes it”
Clear and conspicuous disclosures
Disclosures on a separate landing page
Hidden hashtags only
A practical way to scale creator content that performs well is to ______.
Run ads from the creator handle (or via creator licensing) to new audiences
Only repost the organic video
Add more hashtags
Switch all spend to print
Before featuring a creator in hero assets, the best signal that their audience aligns with your target is ______.
Third-party or platform audience data showing demographic/interest overlap
Follower count alone
Number of emojis per caption
Their longest video length
To integrate creator content into TV or CTV, which tactic helps preserve intent while fitting the medium?
Stretch 9:16 to 16:9 without reframing
Remove captions entirely
Run vertical videos unedited on linear TV
Create cutdowns with broadcast-safe framing and compliant audio
Which brand-safety step should be part of onboarding creators for core campaigns?
Trust a one-time screenshot
Skip reviews to move faster
Let any team member post from the creator’s account
Contracted guidelines plus ongoing social auditing
Which metric pairing best captures both upper- and lower-funnel impact of creator integration?
Average watch time only
Brand lift plus incrementality (e.g., geo-lift or holdouts)
Coupon redemptions alone
Likes and comments only
When building a content calendar, how should creator assets show up in the plan?
Exclusively during product recalls
Only when organic reach drops below 1%
Only as one-off experiments
As part of always-on rotations with seasonal bursts
Starter
Focus on licensing, brand codes, and disclosures to build a solid base.
Solid
You’re close. Improve audience fit checks and cross-channel adaptations.
Expert!
Superb. Your creator strategy scales authentically across the whole mix.
