Public Relations & Reputation Management

PR Fundamentals: PESO Model in Practice

Quiz Crest
July 28, 2025
0 0
0
2
0
Shares

Learn how paid, earned, shared, and owned channels work together instead of in silos. This quiz focuses on real-world decisions for mapping tactics, measurement, and integration using the PESO framework.

Which of these is an example of earned media in the PESO model?

Independent coverage by a news outlet

A paid social ad

An article on your company blog

Your brand’s own podcast

Earned media is third‑party coverage you do not pay for or control. Owned and paid assets are controlled, while shared is community‑driven.

A brand’s TikTok community sharing a product haul without payment is primarily ______ media.

earned

paid

shared

owned

Shared media refers to community interactions and organic social engagement. It is distinct from paid placements and from owned assets like your website.

A sponsored influencer post properly labeled with #ad belongs to which PESO channel?

paid

earned

shared

owned

Disclosed sponsorships are paid media because placement is purchased. Labeling clarifies it is not independent editorial coverage.

Publishing the news release in your online newsroom is mainly ______ media.

owned

paid

earned

shared

Owned media includes channels you control such as your site, blog, and newsroom. You can later amplify it with paid or earn coverage from it.

A contributed byline accepted by an external publication is typically ______ media.

owned

shared

paid

earned

Even though you wrote it, acceptance and publication are controlled by a third party. That places it in earned media, not owned.

When integrating PESO, which action best connects earned coverage to business results?

Chase follower count on brand channels

Focus only on impressions

Stop using tracking entirely

Link to an owned landing page that captures and measures traffic

Directing audiences from coverage to owned properties enables attribution and conversion tracking. Vanity metrics alone do not show business impact.

Which KPI is most aligned to a PESO program’s commercial impact?

Attributable conversions or qualified leads from PESO activity

Raw impressions across channels

Follower growth alone

Share count without context

Business‑aligned metrics tie exposure to actions such as sign‑ups or sales. Impressions and followers are directional but not sufficient on their own.

In 2025 guidance, AI tools are best used to ______ within a PESO workflow.

automate mass spamming of reporters

guarantee front‑page coverage

assist research and drafting with human review and disclosure policies

replace editorial judgment entirely

AI can support ideation, drafting, and targeting, but humans remain accountable. Ethical use includes review and following disclosure and platform rules.

Hosting an open LinkedIn Live Q&A with customers is primarily ______ media.

earned

paid

shared

owned

Interactive community formats on social fall under shared media. They can be repurposed into owned assets later.

Paying to boost your blog article via native ads is primarily which channel?

owned

paid

shared

earned

Payment for distribution makes it paid media even if the asset itself is owned. This is a common way to extend reach of owned content.

Starter

You know the basics. Revisit what lives in paid vs. earned vs. shared vs. owned, and practice mapping tactics to the right channel.

Solid

Good grasp of PESO in action. Tighten up measurement and integration—link earned moments to owned journeys and attribute outcomes.

Expert!

You’re orchestrating PESO like a pro—integrated, measurable, and ethical. Keep refining AI‑assisted workflows and attribution.

Quiz Crest

Quiz Crest

What's your reaction?

Related Quizzes

1 of 10

Leave A Reply

Your email address will not be published. Required fields are marked *

Today's Top Posts

© 2025 Quiz Crest - theme by akbilisim.
© 2025 Quiz Crest - theme by akbilisim.