Entering a new market with an existing product is called ______.
Diversification
Market development
Market penetration
Product development
Developing new products for the current market refers to ______.
Market development
Diversification
Market penetration
Product development
Which strategy involves both new markets and new products?
Product development
Market development
Diversification
Market penetration
Increasing usage among existing customers is an example of ______.
Product development
Market penetration
Diversification
Market development
Ansoff’s matrix has how many strategic options?
Six
Three
Four
Five
Launching a new flavor of yogurt to the existing customer base is ______.
Market development
Market penetration
Product development
Diversification
Selling an existing product online in a country where you do not yet operate is ______.
Product development
Market penetration
Diversification
Market development
Diversification is generally considered the ______ strategy in terms of risk.
Easiest
Least profitable
Riskiest
Safest
What primary axis labels appear on Ansoff’s matrix?
Time & Investment
Cost & Revenue
Risk & Return
Products & Markets
Bundling services with a physical product to sell to a new segment is an example of ______.
Market development
Product development
Market penetration
Diversification
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Diving into Ansoff Growth Matrix Interview Questions will help you recommend the best paths for market expansion. Begin with our marketing principles & concepts interview guide to strengthen your conceptual base. Then put your skills to the test with the AIDA purchase funnels interview MCQs, explore external influences through the PESTLE environment drill interview questions, and refine strategic frameworks using the SWOT TOWS matrix interview resources. Working through these interview questions will give you the insight to discuss growth strategies with confidence.
