Glocalisation balances global efficiency with local ______.
Dumping
Vertical integration
Patent pooling
Adaptation
'Think global, act local' means adapting to local tastes while leveraging global scale.
Standardisation strategy seeks economies of ______.
Density
Variety
Scope
Scale
Uniform products and processes lower unit cost as volume increases.
Product adaptation by McDonald’s in India is an example of ______.
Straight extension
Dual pricing
Backward integration
Localization
Menu changes fit cultural preferences while keeping the global brand.
Integration–Responsiveness grid evaluates local responsiveness vs ______.
Global integration
Pricing flexibility
Political risk
Cost of capital
The grid guides strategy choices for multinational operations.
'Think global, act local' aligns with ______.
Greenwashing
Undifferentiated marketing
Glocalisation
Delayering
The phrase summarizes the glocalisation approach.
Uniform branding worldwide is typical of a ______ strategy.
Global standardisation
Localization
Diversification
Skimming
Standardised branding supports global image consistency and cost savings.
High cultural distance increases the need for ______.
Price skimming
Backward integration
Penetration pricing
Local adaptation
Greater cultural differences require more tailoring to local norms.
Adapting slogans to match culture is ______ adaptation.
Price
Communication
Product
Channel
Communication adaptation localizes messaging without changing the core product.
Halo spillovers describe prestige transferring between ______.
Markets
Machines
Suppliers
Employees
Success in one country can boost perceptions in new markets.
ISO country codes facilitate ______ data standardisation.
Humor
Hierarchy
Documentation
Flavor
Standard codes ensure uniform country identifiers in data systems.
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