Automation has shifted how Meta assigns reach between Advantage+ audience and manual detailed targeting. Use this decision tree quiz to test when to stay broad and when to constrain inputs.
In 2025, Advantage+ audience primarily aims to let delivery find converters beyond your inputs; detailed targeting is best used when you need to ______.
scale fast
constrain
broaden reach
auto‑expand
Advantage+ searches broadly; manual detailed targeting is appropriate when you must constrain who is eligible, e.g., compliance or niche cohorts.
Advantage+ detailed targeting may expand beyond your selections when the system predicts better results; this behavior is turned ______.
on
manual
off
paused
Advantage+ detailed targeting expands beyond chosen interests to reach a broader group when it can improve performance.
June 2025 changes began consolidating many interest options into grouped entities, affecting manual selectors in ______ targeting.
creative
geo
detailed
placement
Meta announced consolidation of interest options starting June 23, 2025, altering the granularity of detailed targeting controls.
API v23.0 updates in mid‑2025 changed how the advantage_audience parameter behaves; the shift was communicated on the ______ blog.
Developers
Status
Investors
Blueprint
Meta Developers blog documented behavior changes for Advantage+ audience with Marketing API v23.0.
A practical rule: start with Advantage+ audience for scale; switch to stricter detailed targeting when legal constraints or poor ______ appear.
quality
CPM
reach
delivery
If broad performs poorly due to quality or compliance concerns, more constrained inputs can be justified.
In the new Ads Manager flow, the interface defaults to Advantage+ until you click to further limit and switch to ______ audience setup.
draft
dynamic
auto
original
Guides show the 2025 UI keeping Advantage+ on until the user selects “Further limit the reach” and switches to original audience options.
Advantage+ audience preserves non‑negotiable constraints like location and ______.
caption
headline
theme
age
Meta documentation notes that hard constraints such as location and age are not expanded.
Broad setups rely more on creative relevance; adding clear offers and intent signals helps the algorithm infer the ______.
budget
policy
bid cap
audience
Multiple 2025 guides emphasize creative specificity to guide Advantage+ audience discovery.
When using Advantage+ campaigns with other performance goals, detailed targeting inputs may be treated as ______.
exclusions
placements
suggestions
bids
Recent guidance explains that detailed inputs can act as suggestions in automation‑first setups.
A decision‑tree checkpoint: if you need tight exclusions that automation might relax, prefer ______ targeting.
manual
boosted
keyword
lookalike
Manual (original) detailed targeting gives firmer control over inclusion/exclusion than Advantage+ expansion.
Starter
You grasp the basics—know when to keep Advantage+ on and when compliance needs tighter inputs.
Solid
Solid—refine your switches between suggested inputs and strict manual controls.
Expert!
Expert—you balance scale with guardrails and read 2025 updates correctly.
