Design cleaner experiments that isolate campaign type effects.. Compare automation against manual controls without confounding variables..
In Meta Experiments, an A/B test compares variants by splitting people into ______ groups.
sequential
paid only
manual only
non-overlapping
Meta’s A/B tests randomize exposure into non‑overlapping groups so only one variant reaches each person. This isolates the variable under test.
Advantage+ sales campaigns aim to maximize sales with less ______ than manual setup.
setup
reach
budget
ad text
Advantage+ sales campaigns are designed to drive results with less setup and more automation than manual builds.
Manual CBO is now branded as Advantage campaign budget and allocates spend across ______.
accounts
pages
ads
ad sets
Advantage campaign budget (formerly CBO) moves budget dynamically across ad sets to capture best opportunities.
A sound ASC vs. manual test should change only one primary ______ at a time.
timezone
variable
pixel
billing
Meta’s guidance is to isolate a single variable for clean lift measurement—e.g., campaign type—while holding other settings constant.
Holdout style tests measure lift by comparing exposed users to a true ______ group.
creative
brand
control
placement
Holdouts withhold ads from a group to estimate incremental effect relative to a control not exposed to advertising.
When comparing ASC to manual, both arms should use the same optimization event and the same ______.
timezone
page name
budget
theme
Matching objective, conversion event, and budget ensures differences reflect the campaign type rather than resource gaps.
Advantage+ campaign budget continuously reallocates spend in ______ time.
monthly
batch
real
weekly
The system shifts funds in real time across ad sets with the best opportunity to hit the objective.
Meta’s A/B tool recommends pre‑selecting a single ______ to judge the winner.
region
shop
metric
feed
Choosing one primary metric (for example, cost per result) avoids conflicting signals when you interpret the test outcome.
ASC automation can test up to many creative combinations; manual builds require creating them ______.
rarely
overnight
externally
yourself
Advantage+ shopping automates creative mix generation, while manual campaigns need the advertiser to assemble variants.
Good practice is to run tests long enough to exit the learning phase and avoid mid‑test ______ edits.
caption
significant
emoji
alt‑text
Large edits during a test can reset learning and contaminate results; let each arm stabilize before concluding.
Starter
Build your foundations for this topic.
Solid
You understand the core mechanics; refine the edges.
Expert!
Outstanding command—apply at scale.
