See if you can match ads to the persuasive appeals they rely on. Spot the emotion, logic, or credibility at work.
A commercial featuring heart‑warming family reunions is using a ______ appeal.
testimonial
emotional
fear
rational
The correct choice reflects the core concept behind the tactic. Understanding why it fits helps select effective promotions.
Claims about 30% lower operating costs employ a ______ appeal.
nostalgia
sex
humor
rational
The correct choice reflects the core concept behind the tactic. Understanding why it fits helps select effective promotions.
Showing a dentist endorsing toothpaste leans on the ______ appeal.
scarcity
credibility
shock
bandwagon
The correct choice reflects the core concept behind the tactic. Understanding why it fits helps select effective promotions.
Limited‑time offer banners emphasise a ______ appeal.
rational
scarcity
humor
music
The correct choice reflects the core concept behind the tactic. Understanding why it fits helps select effective promotions.
Humorous skits to keep attention represent the ______ appeal.
humor
rational
fear
authority
The correct choice reflects the core concept behind the tactic. Understanding why it fits helps select effective promotions.
Before‑and‑after disaster scenarios warning of data loss utilise a ______ appeal.
sex
sensory
slice‑of‑life
fear
The correct choice reflects the core concept behind the tactic. Understanding why it fits helps select effective promotions.
A celebrity chef cooking with a branded pan demonstrates a ______ endorsement appeal.
glittering generality
comparative
testimonial
scientific
The correct choice reflects the core concept behind the tactic. Understanding why it fits helps select effective promotions.
Ads evoking memories of 90s childhood toys rely on a ______ appeal.
fear
credibility
nostalgia
rational
The correct choice reflects the core concept behind the tactic. Understanding why it fits helps select effective promotions.
Comparing specs head‑to‑head with a rival brand is an example of the ______ appeal.
sex
humor
pathos
comparative
The correct choice reflects the core concept behind the tactic. Understanding why it fits helps select effective promotions.
Montages of sizzling steaks with close‑up sound tap into the ______ sensory appeal.
credibility
rational
sensory
fear
The correct choice reflects the core concept behind the tactic. Understanding why it fits helps select effective promotions.
Starter
Plenty more to learn on this topic.
Solid
You have a good grasp—refine nuances to advance.
Expert!
Outstanding command—apply it in real campaigns.
