In the AIDA model, what does 'A' at the beginning stand for?
Attention
Awareness
Action
Attraction
Which stage of AIDA involves creating desire for the product?
D – Desire
A – Attention
A – Action
I – Interest
The final 'A' in AIDA encourages customers to ______.
Gain awareness
Form interest
Take action
Show attention
Which funnel metric measures the ratio of visitors who add a product to cart?
Conversion rate
Awareness score
Click‑through rate
Cart rate
Email remarketing campaigns often target which stage of the funnel?
Awareness
Retention
Interest/Consideration
Action/Purchase
A billboard primarily contributes to which AIDA stage?
Attention
Action
Interest
Desire
Customer testimonials are most effective at creating ______.
Action
Attention
Desire
Awareness
In modern funnels, post‑purchase follow‑up emails relate to which additional stage beyond AIDA?
Desire
Interest
Attention
Retention
A strong call‑to‑action button on a landing page targets which AIDA stage?
Awareness
Interest
Action
Desire
Which metric best evaluates the 'Interest' stage performance of a blog post?
Add‑to‑cart rate
Average time on page
Post‑purchase satisfaction
Number of impressions
In a standard purchase funnel, the stage where prospects evaluate different brands is called ______.
Action
Consideration
Loyalty
Awareness
Which channel is typically upper‑funnel?
Loyalty program emails
TV advertising
Direct mail remarketing
Abandoned cart SMS
Retargeting ads primarily operate in which funnel stage?
Advocacy
Awareness
Loyalty
Interest/Consideration
Offering a limited‑time discount is a tactic to push users toward ______.
Awareness
Action
Interest
Attention
Net Promoter Score (NPS) is commonly used to measure success in which funnel stage?
Interest
Action
Loyalty/Advocacy
Awareness
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