Web & App Analytics Interview Questions & AnswersAnalytics & Measurement Interview Questions & Answers

Amplitude Behavioral Cohorts

Explore how Amplitude Behavioral Cohorts enable dynamic segmentation of users based on actions and drive targeted engagement.

In Amplitude, a behavioral cohort defines users based on:

User demographics only

Page views only

Session duration only

Event and property criteria

Cohorts use event and property filters.

Amplitude cohorts update:

Monthly

Weekly

In real time

Daily

Cohorts recalculate immediately based on data ingestion.

Cohorts can be used to analyze:

Retention

Funnels only

Pageviews only

Clicks only

Cohorts feed into retention and other analyses.

A cohort’s definition can include up to:

Unlimited criteria

5 criteria

1 criterion

10 criteria

Amplitude limits cohorts to 5 conditions.

Which SDK supports cohort calculation client-side?

All of the above

iOS SDK

JavaScript SDK

Android SDK

Amplitude SDKs support cohorts client-side.

Dynamic cohorts differ by being:

Export-only

Automatically updated

Static snapshots

Archived

Dynamic cohorts recalc with new data.

To share a cohort, you generate:

A cohort link

A CSV export

A PDF

An email report

Amplitude provides sharable links.

Cohorts integrate into notebooks via:

FTP

Cohort API endpoint

Manual import

Export tool only

Amplitude’s API returns cohort users.

You can exclude users using:

Time criteria

Negative criteria

No criteria

All criteria

Cohorts support exclusion filters.

Behavioral cohorts help improve:

Load time

CSS styling

Query cost

Targeting precision

Cohorts refine user targeting.

Starter

Review the fundamentals.

Solid

You have a solid understanding.

Expert

You’re an expert on this topic.

Preparing for Amplitude Behavioral Cohorts Interview Questions means mastering how to segment users by their actions over time and interpret those insights effectively. Our Web & App Analytics Interview Questions collection is a great place to start, offering clear explanations and sample prompts. To focus your revision, explore the App-Links & Deep-Links Tracking practice questions, test your understanding with the Privacy Sandbox Measurement MCQs, and work through the Snowplow Event Modeling scenarios. Diving into these resources will boost your confidence and help you stand out when discussing behavioral cohort strategies in your next analytics interview.

Hi, I am Aniruddh Sharma. I’m a digital and growth marketing professional who loves transforming complex strategies into simple, interactive learning experiences. At QuizCrest, I design marketing quizzes that cover SEO, Google Ads, Meta Ads, analytics,…

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