A/B & Multivariate Testing Interview Questions & Answers

Server‑side testing assigns and renders experiences on the server, avoiding client flicker and…

Mobile app experiments must account for app store reviews, offline usage, and SDK constraints. This…

People use multiple devices, making identity resolution and attribution hard. This quiz covers…

Optimizely supports client‑side web experiments and server‑side feature experimentation with flags.…

Adobe Target supports classic A/B and multivariate tests plus automated options. This quiz covers…

Google Optimize has sunset for web testing, so teams choose other tools and patterns. This quiz…

Interaction effects occur when a treatment’s impact depends on another factor, such as device or…

Sample Ratio Mismatch (SRM) occurs when observed allocation diverges from the intended split. Test…

Rolling deployments ramp traffic to reduce risk, while holdbacks preserve a control to measure…

A/A tests compare identical experiences to validate your experiment setup and variance assumptions.…