Attribution & Marketing-Mix Modelling Interview Questions & Answers

Explore essential visualisations, governance, and interactivity features in a modern MMM dashboard.…

This quiz probes robust techniques to identify and handle extreme values in MMM datasets. IQR method…

Assess knowledge of lakehouse architectures, Delta tables, and orchestration patterns feeding MMM.…

Identify methods to spot and diagnose channels or campaigns destroying value. Negative ROI detection…

This quiz tests understanding of interaction effects and how to model joint channel lift.…

Explore philosophical and practical differences between share-based contribution metrics and causal…

Probe knowledge of zero‑based budgeting, guardrails, and portfolio theory in top‑down spend…

Evaluate your understanding of temporal alignment between media spend and leading or ultimate KPIs.…

This quiz covers cross‑validation, regularisation, and diagnostics to prevent over‑fitting in MMM.…

Examine strategies to detect and measure private‑share traffic that appears as Direct visits. Dark…