CLV & Cohort Analysis Interview Questions & Answers

Set plan-specific retention targets by equating discounted lifetime value to acquisition cost.…

Prioritize prospects whose value truly increases because of your ads, not just those likely to buy…

Use industry‑aware LTV:CAC targets to judge acquisition efficiency. See how margins, payback…

See how the choice of discount rate changes the present value of future cash flows and shifts CLV…

Move beyond short‑window ROAS by optimizing to conversion value, predicted customer value, and…

Use cohorts to track signup groups over time, reading heatmaps and curves for activation, retention,…

Measure the time it takes customers to make a second purchase after their first, and use it as an…

Estimate average spend per transaction using the Gamma‑Gamma model and pair it with a frequency…

Use propensity scores and uplift modeling to target customers who are most likely to be…

Explore how Bayesian models estimate purchasing and retention with priors and uncertainty. Learn…