Build an event ladder that points optimisation at downstream value. Test how app AEO, VO and ROAS logic map to LTV realities and signal quality.
What’s the typical progression for event optimisation in app growth strategies?
Start with installs or a high‑funnel event, move to AEO (e.g., purchase/subscribe) and graduate to VO/ROAS once data volume allows
Optimise only for link clicks until MMP data stabilises
Use value optimisation exclusively in remarketing
Begin with ROAS optimisation from day one for all new apps
Why is event volume critical before switching from AEO to VO/ROAS?
Low event counts produce unstable value models and noisy bidding decisions
AEO can’t run on iOS campaigns
ROAS only works with Android devices
VO needs audience network disabled
Which back‑end signal improves LTV‑targeting for subscription apps?
Only client‑side pageviews via the Pixel
Comments left on the Page
Manual CSV uploads quarterly
Server‑side events with revenue and products mapped via CAPI/App Events
How should you treat early funnel events (e.g., tutorial_complete) in the hierarchy?
Remove them from measurement entirely
Duplicate them as purchase events for scale
Use them for ramp‑up only, then shift optimization to revenue‑proximate events
Optimise for them indefinitely to maximize volume
When evaluating LTV impact, which lookback is most informative for fast‑monetizing apps?
Last‑touch GA4 revenue only
7–14 day revenue cohorts aligned to optimization windows
Only 1‑hour click windows
Impressions‑weighted averages across months
What budget practice stabilizes model learning when moving up the hierarchy?
Cut budget by half every morning to force efficiency
Change bid strategy and objective simultaneously
Avoid large day‑to‑day swings; let accrue steady event volume
Merge all geos and OS into a single ad set for scale
Which optimization path best supports ad‑revenue apps (not IAP‑only)?
Turn off in‑app analytics to reduce noise
Exclude all purchasers from campaigns
Use link‑click optimization and broad interest stacks
Use ROAS/Ad‑ROAS where supported, feeding in‑app ad revenue events
What’s a sensible fail‑safe if VO/ROAS under‑delivers during a test?
Pause the account for a week and retry
Limit delivery to Stories only
Fallback to AEO for purchase/subscribe while improving value signal quality
Switch to CPM bidding across all ad sets
Which analysis distinguishes real LTV lift from short‑term CPI changes?
Review Page likes growth
Compare yesterday’s CPM across ad sets
Holdout or geo‑split testing combined with cohort revenue tracking
Count creative variants launched
How do SKAdNetwork and privacy constraints affect event hierarchy choices?
They reduce observable signal density, making staged progression and server‑side signals more important
They enable unlimited event tracking at user level
They remove any need for MMPs or server events
They guarantee identical measurement on iOS and Android
Starter
Topic basics locked in; keep practicing.
Solid
Strong grasp; refine edge cases and QA habits.
Expert!
Excellent. You balance automation, signals and QA for scale.
