Organize asset groups by funnel theme, then structure campaigns to control spend by stage. Use 2025 reporting upgrades to judge contribution, not to budget by asset group.
In Performance Max, budgets are set at the ______ level.
ad
asset group
campaign
listing group
To guarantee separate spend for upper‑ and lower‑funnel creatives, use ______.
portfolio bids
ad schedules
asset group budgets
separate campaigns
In 2025, PMax brand guidelines (business name & logo) were migrated to the ______ level.
campaign
asset group
account only
ad group
Asset‑level reporting expanded in 2025, but direct budget controls per asset group remain ______.
YouTube‑only
unavailable
enabled by rules
CPA‑based
A PMax structure uses ______ instead of ad groups.
conversion groups
placements
asset groups
search themes
A common 2025 heuristic is an average daily budget around ______ × your CPA.
1
10
0.5
3
Performance Max budgets ______ be shared across campaigns.
cannot
rarely should
should
can
Asset group signals include ______ and search_theme.
placements
audience
URL exclusions
topics
Channel‑level reporting helps you assess contribution by network, but budget allocation still happens at the ______ level.
feed
ad
campaign
asset group
You can create multiple asset groups per campaign to structure funnel themes, but spend separation requires ______.
recommendations
shared budgets
ad labels
separate campaigns
Starter
Begin with clean themes and signals per asset group—then split campaigns for hard budgets.
Solid
Solid—you’re segmenting by stage and reading reports; refine budgets at the campaign level.
Expert!
Expert—you balance consolidation for learning with campaign splits for precise pacing.
When preparing for Asset Group Budgets: Segmenting by Funnel Stage interview questions, it’s useful to understand how Google Ads Performance Max campaigns now allow advertisers to allocate separate budgets to asset groups based on where audiences are in the buying journey. This approach ensures that top-of-funnel awareness creatives don’t compete with bottom-of-funnel conversion assets for spend, improving both pacing and ROI. To explore more, check out these Google Ads interview questions and related exercises. You can further boost your preparation by reviewing FLEDGE audience targeting MCQs, learning from six-second ad edit comparisons, and studying app campaign event optimization strategies.
