Crafting a Value Proposition That Passes the “So-What”…
Make every claim answer the prospect's unspoken 'So what?'. Practice turning features…
Ideal Customer Profile vs. Buyer Persona
Pinpoint the right accounts before you craft messages for the humans inside them. Test how well you…
TAM, SAM, SOM: Sizing Your Real Opportunity
Size markets the way investors expect and operators can execute. Learn the differences between TAM,…
Stage-Gate 2.0: Integrating AI for Go/No-Go Calls
Blend human judgment with AI assistance to make faster, better gate decisions across the product…
Forecasting Cannibalisation with Choice Models
Simulate market share shifts before launch by using modern choice models and disciplined scenario…
Customer Education Loops for Adoption Acceleration
Design evidence-backed education loops that shorten time to first value and drive durable product…
Subscription Models: Shifting CAPEX to OPEX
Subscriptions typically turn large upfront software CAPEX into recurring OPEX for customers. Ensure…
ESG Metrics Embedded in Product KPIs
Turn sustainability from a report to a product habit by wiring ESG metrics into day‑to‑day…
Freemium Conversions and Life-Cycle Profitability
Design your freemium so users reach value fast while unit economics stay healthy. Use cohort…
Portfolio Rationalisation After M&A
After a deal, rationalise overlapping products quickly with value‑based criteria tied to the deal…
