Price Elasticity: Reading Demand Curves
Learn how demand curves translate small price moves into outsized volume changes. Practice reading…
Decoy Options: Driving Customers Up-Tier
Understand how an intentionally inferior option can steer choice toward higher‑margin tiers. Learn…
Charm Pricing: Why .99 Still Works
Explore why prices ending in .99 still influence perception through left‑digit bias. Test when charm…
Anchoring Effects: Setting the First Price
Learn how first numbers frame value and shape willingness to pay. See how order, context, and…
Competitive Intelligence Loops for GTM Refinement
Audit your compete machine end‑to‑end. Translate interviews and intel into seller action and…
PLG Metrics: Activation, Aha Moment, and Habit Loop
Pressure‑test your grasp of activation and the aha moment. Turn onboarding into durable habit loops…
Embedded Partnerships: OEM vs. White-Label
Compare OEM integration with white‑label rebranding. Make the right licensing and embedding choices…
Usage-Based Pricing Rollouts: Pitfalls & Fixes
Meter what customers value and make costs predictable. Pilot with safeguards and measure retention…
Hybrid Events: Integrating Virtual and In-Person…
Blend scale and depth across formats. Engineer content, data, and follow‑up so virtual reach…
Geo-Sequencing: Tier-1 vs. Tier-2 Market Rollouts
Sequence markets by customer density, readiness, and unit economics. Pilot, measure, and promote…
