Cohort Analysis in SaaS Dashboards
Use cohorts to track signup groups over time, reading heatmaps and curves for activation, retention,…
Aligning Media ROAS with Future Value
Move beyond short‑window ROAS by optimizing to conversion value, predicted customer value, and…
CLV Sensitivity: Discount Rate Scenarios
See how the choice of discount rate changes the present value of future cash flows and shifts CLV…
Propensity Scoring to Lift CLV
Use propensity scores and uplift modeling to target customers who are most likely to be…
Using Gamma-Gamma for Monetary Value Prediction
Estimate average spend per transaction using the Gamma‑Gamma model and pair it with a frequency…
Cohort Lag Metrics: First-Purchase to Second
Measure the time it takes customers to make a second purchase after their first, and use it as an…
Contribution vs. Gross Margin CLV
Clarify which cost definitions belong in CLV for decision‑making versus reporting. See how…
Dealing with Truncated Data in CLV Estimation
Understand how incomplete observation windows bias CLV estimates and what to do about it. Learn to…
Bayesian Approaches to Customer Lifetime
Explore how Bayesian models estimate purchasing and retention with priors and uncertainty. Learn…
Incremental CLV from Loyalty Programs
Focus on value created by the program, not just member totals. Use clean comparisons to isolate…
