Visual Identity Systems: Consistency Rules
Consistency is the shortcut to recognition across every touchpoint. Review the non‑negotiables that…
Migration Strategies After M&A
After a deal closes, customers need clarity on what brand they are buying. This quiz explores…
Portfolio Mapping with the BCG Matrix
Map your portfolio to spot cash generators versus growth bets. Use the classic growth‑share lens to…
Line Extensions: Risk vs. Reward
Extensions can grow penetration or just clutter the shelf. This quiz helps you spot the risks and…
Managing Sub-Brands in Global Markets
Map what you own before you decide what to keep or adapt. This quiz covers governance and…
Rational & Emotional RTBs: Balancing the Mix
Balance proof with feeling to make promises believable and memorable. This quiz drills how to mix…
Brand Equity Models: Keller vs. Aaker
Compare two classic brand equity frameworks used by strategists. Understand how each model…
Choosing a Brand Promise Customers Remember
Clarify what you pledge and prove to customers. See how specificity and proof points turn a slogan…
Naming Frameworks: Descriptive to Evocative
Explore how different name types signal meaning, distinctiveness, and legal risk. Learn when to…
Masterbrand Stretch: How Far Is Too Far?
Great masterbrands travel only as far as relevance and credibility allow. Test how to judge fit,…
