See how the choice of discount rate changes the present value of future cash flows and shifts CLV…

Use propensity scores and uplift modeling to target customers who are most likely to be…

Estimate average spend per transaction using the Gamma‑Gamma model and pair it with a frequency…

Measure the time it takes customers to make a second purchase after their first, and use it as an…

Clarify which cost definitions belong in CLV for decision‑making versus reporting. See how…

Understand how incomplete observation windows bias CLV estimates and what to do about it. Learn to…

Explore how Bayesian models estimate purchasing and retention with priors and uncertainty. Learn…

Focus on value created by the program, not just member totals. Use clean comparisons to isolate…

Separate true retention trends from predictable seasonal swings. Learn practical ways to normalize…

Contrast fixed-term contract churn with open-ended, non-contract purchase behavior. See how model…