Explore how purchase frequency and monetary value reveal a heavy‑tail distribution in customer…

See how to construct cohort heatmaps that separate lifecycle effects from calendar seasonality.…

Learn how net expansion from existing customers can offset losses and push retention above 100%.…

Match acquisition spend to the pace of cash you earn from customers. Use contribution margin and…

Turn projected margins into present value by discounting cashflows over time. See why period…

Use survival analysis to estimate churn-free tenure when some customers are still active. Learn how…

Explore how discounts change unit economics and future purchasing behavior. Test, target, and track…

Use Recency, Frequency, and Monetary value to find and serve your best customers. See how to score…

Understand the difference between activity cohorts aligned by tenure and calendar cohorts aligned by…

Revenue alone can mislead lifetime value calculations when costs vary by order. Probe how…