Meta’s newer Incremental Attribution focuses on causal lift, while standard attribution assigns…

Modeled conversions depend on the quality and match rate of the signals you send via Pixel and CAPI.…

Reels now sits inside Meta’s brand safety and suitability framework with inventory filters and…

Meta is rolling out a streamlined Advantage+ campaign experience with Opportunity Score. See if you…

Shops are moving from native checkout to website checkout across Facebook and Instagram. Test your…

Know the practical consequences of Meta’s EU suspension of paid political and social‑issue…

Design clean control groups without wasting budget on PSA impressions. Use ghost-bid lift tests to…