Automation can apply changes for you, but only if you opt in and control the scope. Master selective enablement, auditing, and rollback so outcomes match your business rules.
How do you enable or disable auto-applied recommendations?
Through a support ticket only
Under Billing settings only
By editing ad assets directly
From the Recommendations page, choose Auto-apply and select or deselect categories
Which log lets you audit changes made by auto-applied recommendations?
Search terms report
Combinations report
Auction insights
Change history
Can you manage auto-apply preferences outside the web UI in 2025?
Only via a CSV upload
No—Editor cannot interact with recommendations
Yes—Editor v1.8 added the ability to opt into auto-applying selected recommendation types
Only via the Google Ads API
What is the purpose of the “Maintain Your Ads” auto-apply pack?
It auto-increases budgets by 20%
It pauses low CTR ads automatically forever
It disables all experiments by default
A starter set that keeps essentials in place across creatives, targeting, and measurement
Auto-applied recommendations are ______.
opt-in per category and can be changed or turned off at any time
mandatory once enabled and cannot be reverted
limited to keyword additions only
applied only at MCC level for all subaccounts
Which of the following is NOT a safe assumption about auto-apply?
They are recorded in Change history
All recommendations strictly follow your business constraints without review
They surface as items in the Recommendations tab
They can add or edit assets within chosen categories
If you want to test auto-apply selectively, a prudent approach is to ______.
enable everything at once to speed learning
reset all campaign settings weekly
disable change history to reduce noise
enable a subset of categories and monitor change history and KPIs before expanding
Which statement about the Google Ads API and auto-apply is accurate?
API exposes a single toggle for all accounts
Auto-apply exists only in API, not UI
You can apply individual recommendations via API, but global auto-apply settings are managed in the UI/Editor
API cannot apply any recommendation
Before enabling auto-apply broadly, you should confirm ______.
that you limited ads to one headline
that you removed all negatives
that you turned off Smart Bidding everywhere
that conversion tracking and budgets are accurate to avoid misaligned optimization
If a recommendation auto-applies an unwanted change, what’s your first recourse?
Revert it from Change history and update auto-apply selections
Delete the Google Ads account
Escalate to policy appeals
Wait 90 days for the system to self-correct
Starter
Good start. Enable a small subset and verify measurement before expanding.
Solid
Strong control. Keep auditing Change history and refine categories you allow to auto-apply.
Expert!
Expert. You run selective auto-apply with safeguards and clear success criteria.
