Behaviour speaks louder than demographics in modern analytics. Test how well you can read actions to deliver timely offers.
Targeting shoppers during ‘back‑to‑school’ season uses which behavioural variable?
Loyalty tier
Benefits sought
User status
Occasion timing
Heavy users are often prioritised because they generate a disproportional share of ______.
Revenue
Complaints
Returns
SKU count
Streaming services that offer ad‑free upgrades are segmenting by ______.
Occupation
Geography
Attitudes
Benefits sought
Classifying customers as first‑time, regular, or ex‑users refers to their ______ status.
Purchasing power
User
Psychographic
Postal
Coupons sent to shoppers who abandoned carts rely on observed ______ behaviour.
Demographic
Purchase journey
Weather
Channel margin
Behavioural segments are often tracked with GA4 events such as ______.
pixel_fire
server_uptime
add_to_cart
bounce_rate
Loyalty programmes aim to shift users from ‘switchers’ to ______.
Advocates
Browsers
Laggers
Prospects
Benefit segmentation can overlap with behavioural when customers choose toothpaste for ______ rather than whitening.
Flavour variety
Sensitivity relief
Brand nostalgia
Low price
Recency, frequency, monetary (RFM) analysis scores users to predict ______ probability.
Repeat purchase
Shipping damage
Referral
Credit default
Targeted push notifications triggered after 30 days of inactivity attempt to re‑activate ______ customers.
Referral
Dormant
COD
Core
Starter
Good start—track more event data to sharpen your behavioural insights.
Solid
Solid grasp; tie behaviours back to lifetime value for advanced wins.
Expert!
Expert! You can pivot campaigns on live signals with confidence.
Getting to grips with Behavioural Segmentation 101 Interview Questions will help you tailor campaigns based on real customer actions. Start by exploring our segmentation and targeting interview questions to see where behaviour fits into your overall plan. Next, test your understanding with the segmentation vs aggregation basics practice questions, drill down on audience traits through the demographic variables interview MCQs, and sharpen your strategy using the benefit segmentation scenarios question set. Working through these interview questions will give you the confidence to discuss behavioural segmentation clearly and effectively.
