Blue Ocean Strategy focuses on creating ______.
Price wars
Incremental cost reductions
Higher barriers to entry
Uncontested market space
In Red Ocean environments, competition is primarily based on ______.
Creating new demand
Eliminating trade‑offs
Existing industry rules
Value innovation
The strategic canvas is a diagnostic tool that maps competitors’ performance across ______.
Shareholder returns
Patent applications
Key competitive factors
CSR initiatives
Which of the following is NOT one of the Four Actions Framework?
Differentiate
Eliminate
Reduce
Raise
The 'Eliminate‑Reduce‑Raise‑Create' grid is used to achieve ______.
Vertical integration
Niche segmentation
Cost leadership only
Value innovation
Blue Ocean Strategy was developed by W. Chan Kim and ______.
Renée Mauborgne
Michael Porter
Philip Kotler
Peter Drucker
In red oceans, the industry boundaries are ______.
Non‑existent
Accepted and well‑defined
Created by individual firms
Fluid and expandable
Cirque du Soleil is often cited as a Blue Ocean example for blending circus and ______.
Fast food
Theater
Retail banking
Ride‑sharing
Blue Ocean strategies aim to break the ______ trade‑off.
Make–buy
Demand–supply
Value–cost
Risk–return
When demand is created rather than fought over, this is called ______ demand.
Static
New
Captured
Latent
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