Reels now sits inside Meta’s brand safety and suitability framework with inventory filters and third‑party measurement coverage. Check whether you can apply filters correctly and interpret recent verification updates.
Which Meta control sets how sensitive adjacent content can be for placements like Feed and Reels?
Topic exclusion
Block list
Inventory filter
Allow list
As of mid‑2025, content‑level brand safety on Facebook and Instagram received ______ accreditation from the MRC.
MRC
TAG
IAB
ABC
A third‑party’s July 2025 update expanded suitability measurement coverage across Meta’s ______ and Reels.
Messenger
Marketplace
Stories
Feeds
Choosing Limited inventory generally ______ available scale compared to Full.
increases
reduces
guarantees growth
matches
Where do you typically apply the inventory filter when building campaigns?
pixels tab
creative level
page level
ad set level
Allow lists and block lists are used mainly with in‑stream or partner placements to manage ______.
ad frequency
billing cadence
bid floors
publisher adjacency
If measurement partners expand coverage for Reels, the main benefit to advertisers is better ______ on suitability outcomes.
transparency
lower CPM
creative automation
auto‑captions
Standard inventory is positioned as a ______ balance of reach and suitability.
experimental
legacy
recommended
maximum
Brand safety focuses on avoiding unsafe content; brand suitability tailors based on ______ tolerance.
device
risk
geo
price
For Reels, inventory filters work alongside partner tools, but final placement eligibility still depends on Meta’s ______ review systems.
integrity
billing
naming
auction
Starter
You grasp the basics—review inventory filters, lists and recent Reels verification updates.
Solid
Solid work—tighten how you balance scale with suitability and read partner reports.
Expert!
Expert—your settings and monitoring align suitability with performance at Reels scale.
