What is the first stage in the buyer decision process?
Purchase decision
Problem recognition
Information search
Evaluation of alternatives
After information search, consumers move to which stage?
Evaluation of alternatives
Purchase decision
Post‑purchase behavior
Problem recognition
Cognitive dissonance is most likely to occur during which stage?
Problem recognition
Evaluation of alternatives
Information search
Post‑purchase behavior
Personal, commercial, public, and experiential are sources for ______.
Alternative evaluation
Information search
Problem recognition
Post‑purchase behavior
Purchase intention may not result in purchase if ______ intervene.
Unexpected situational factors
Sufficient funds
Product availability
Positive attitudes
Which set comprises all brands a consumer can recall?
Universal set
Inert set
Inept set
Evoked set
Marketers aim to place their brand in the consumer’s ______ set.
Inert
Evoked
Universal
Inept
Post‑purchase satisfaction influences future behavior such as ______.
Problem recognition
Alternative evaluation
Word‑of‑mouth
Information search
The final stage in the traditional buyer decision process is ______.
Purchase decision
Information search
Problem recognition
Post‑purchase behavior
Limited problem‑solving purchase decisions often skip extensive ______.
Post‑purchase behavior
Purchase decision
Information search
Problem recognition
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